As today's economic environment puts pressure on older homeowners to find new sources of retirement income and stretch their savings, growing numbers are starting to tap their housing wealth, using home-equity loans or reverse mortgages....and Dataman Group can provide marketers with the right list to reach this important market group!

A study by MetLife Mature Market Institute finds that 35% of older Americans see their homes not just as secure places to live, but also as collateral for a loan. About 14% are taking cash out of their house through a home equity loan or reverse mortgage. This is a growing reality for affluent households who seek to enhance their lifestyle, as well as middle-income families for whom it may be their only choice. Study findings indicate that older homeowners are using home equity to increase income security, enhance financial resilience to deal with unexpected expenses, and to improve debt management, among other things.

Click here for more information about the Study and for national statistics from the 2007 American Housing Study .

You can use the information from this study to help select the right criteria for your Dataman Group Reverse Mortgage Marketing List.

For more information, visit the Reverse Mortgage Mailing List section of the Dataman Group website, e-mail us, or call the Dataman Group office at (800) 771-3282 and Ask DataDale.