LoyaltyExpress Releases CustomerManager(TM) 3.0

Third generation online mortgage service delivers significant enhancements (campaign deployment across multiple media/disposition recording, contact re-assignment, customer/partner newsletters & privacy-settings management)

WOBURN, Mass., June 24 /PRNewswire/ -- LoyaltyExpress, the leading ortgage marketing company in the nation, released the third generation of its marketing automation service, CustomerManager. CustomerManager delivers marketing automation services to mid-and large-market lenders and brokers. By creating best-in-class retention-marketing methodologies and programs, LoyaltyExpress continues to expand the power of mortgage enterprises by automating communications and empowering loan officers and executives with the discipline of consistently reinvesting in their businesses. 'CustomerManager continues to be the most flexible and rewarding marketing service in the mortgage industry,' said Jeff Doyle, LoyaltyExpress's Chief Executive Officer. 'And, we continue to expand its core foundation by monitoring feedback from over 6,000 loan officers using it nationwide. It is exceptionally rewarding to translate loan-officer and executive feedback into leading-edge

customer-retention programs and services, powered by a world-class digital printing environment.'

The 3.0 release builds upon the original success of the service with the following enhancements:

-- Campaign deployment across multiple media (direct mail, pURLs, e-mail) with disposition recording for each contact and analysis of LO participation;

-- Reassignment of contacts to other LOs with LO turnover;

-- Company, division, branch distribution of leads; LOs select preference of receiving leads;

-- Privacy-settings management for do-not-mail/do-not-call permissions;

-- Individual databases for customers, prospects, partners for each LO;

-- Expanded data-driven alerts to notify LOs of events (birthdays, etc.) and loan characteristics (ARM resets, closing anniversary, etc.);

-- On-demand collateral and direct mail store with both

LoyaltyExpress-developed and client-specific marketing collateral;

-- Hierarchical access, reporting, and creative content assignment;

-- Chain-of-custody certifications from Forest Stewardship Council (FSC), Sustainable Forestry Initiative (SFI), and the Programme for Endorsement of Forest Certification (PEFC).

CustomerManager is available on a subscription basis, and its technology is patent-pending.

About LoyaltyExpress

LoyaltyExpress brings exceptional marketing programs and services to the mortgage industry with two market-leading solutions. CustomerManager(TM), its flagship online service, automates communications and provides unprecedented data access across mortgage and banking enterprises. LoyaltyPrint(TM) serves individual mortgage professionals. It is the leading, on-demand site for loan officers to access the highest quality marketing products. LoyaltyExpress leverages its proprietary software and world-class digital printing environment to deliver substantial levels of repeat & referral business. For more information, visit www.loyaltyexpress.com.